Why is your ad stuck in review? – Now that we know how the review process works, we can dive into debugging why your ad is stuck in review in the first place. There are several common reasons this happens: Your ad is actually approved, but it isn’t delivering.
This is going to sound an awful lot like the old tech support ‘did you try turning it off and on again’ trope, but the first thing you should check is the status of your ad. If your Facebook ad is in review, you should see ‘in review’ in the delivery column. What may surprise you is that your ad has been approved and is running, but it is not being served at all (i.e., 0 impressions).
If you find yourself in this situation, you can use our Facebook ad delivery article to debug those issues and get everything working properly. It’s being manually reviewed. As we learned above, Facebook’s ad review system is part automated and part manual.
- If your ad has been sent off to be manually reviewed, it can take longer to get your ad approved.
- Facebook ad traffic is high.
- Every eCommerce advertiser runs campaigns through the entirety of Q4.
- At least, any advertiser who wants to take advantage of the highest-grossing sales season, that is.
- With ad traffic at its peak, that means the chances of your ad getting stalled in the review process increase as well.
This goes double for any ads that need a manual review, too. You can prevent this by scheduling your ads at least two weeks in advance, especially for Black Friday weekend, You have a high number of previously disapproved ads. If you’re constantly running afoul of Facebook’s ad policies, this will increase the chance that your ads need to be manually reviewed and, thus, be delayed.
What happens if a Facebook ad is stuck in review?
This entry is part 4 of 12 in the series Facebook SEO So you’ve altered your ad to meet Facebook’s advertising policies and community standards but you still have a Facebook ad stuck in review. Or, maybe your ad already adheres to Facebook’s guidelines, but won’t get approved.
Now is the time to try two techniques to get your ad(s) published. Please Note: Ads that have been stuck in review for more than 24 hours are eligible for manual approval by Facebook support. Making changes to your ad will reset the time elapsed back to zero. If your ad has been stuck in review for over 24 hours, skip to “When All Else Fails”.
Otherwise, try the following.
How long do Facebook ads stay in review?
Based on the results of the review, an ad is either rejected or allowed to run. Most ads are reviewed within 24 hours, although in some cases it may take longer. Keep in mind, ads may be reviewed again, including after they are live.
Why are my Facebook ads approved but not running?
If the Delivery column shows a pending icon, the ad is not running because it is either in draft, pending review or scheduled for a later time. Hover over the Delivery status to learn more. To run a scheduled ad now, change your schedule. If the Delivery column says Off, the ad has been turned off.
How long is a listing in review?
It may take up to a day to complete the review. If you see There are issues with your product next to your listing, it wasn’t approved because it goes against our Commerce Policies.
Why is my ad under review?
How long ad review takes –
Most ads are reviewed within 1 business day, However, some reviews take longer if the ad requires a more complex review. If your ad is under review for more than 2 full business days, contact us for information. Google reserves the right to prioritize ad reviews or re-reviews to ensure the overall stability of system operations, or temporarily restrict ad serving to ensure policy compliance.
How to start ads on a particular date If you need your ad reviewed by a particular date, submit the ad several days in advance. To stop an ad from running as soon as its status is Eligible, pause the ad, ad group, or campaign. Paused ads are reviewed just like active ads.
- Learn how to pause or resume your ads If you’re also planning to launch a new webpage at the same time, that webpage will need to be complete for your ad to be reviewed.
- To make sure that the new page stays hidden until your launch date: Don’t link to the new page on the rest of your website,
- If you were to link to the new page, then search engines might index it, and the page could start appearing in search results.
Configure your website’s “robots.txt” file, In your website’s robots.txt file, you can tell search engines not to index the page. Then once you’re ready to launch, remove the change. Learn more about configuring your robots.txt file Was this helpful? How can we improve it?
How long does it take for Facebook to review your account?
Step 4: Wait – Once Facebook receives your application, they will review your request and either confirm or deny it. This process can take anywhere from 48 hours to 45 days.
What to do if Facebook ad is taking too long to approve?
2. Make Small Edit To Your Ad – Aside from sensitive keywords, sometimes your creative may trigger certain glitches which put your ad in review for up to a week. I once uploaded a short 5-second video (like a,GIF), and the ad just stick in review forever.
- Right after uploading a longer version of the video (~10 seconds), the ad went through within minutes.
- If you have experienced the same, consider making small edits on your ad text, image or video, and it may resolve the “in review” status shortly.
- After you wait 48 hours but yet to receive approval, you may reach out to Meta Business Support which you usually appeal for rejected ad or incorrectly disabled accounts.
The system automation gives you a chance to request approval. As long as it has been 48 hours, you should get instant approval provided that your ads are totally compliant. If your Facebook Ad Account has been flagged for any violations of Facebook Ad Policies, your ads may take longer to be reviewed. Ensure your Facebook Ad Account is in good standing helps to safeguard your scaling campaigns without the worry of interruption or “incorrectly disabled” by any manual reviewers. Are you constantly getting ad rejections or facing ad account restrictions on Facebook Ads? You wish it’s a mistake, but after appealing, what the reviewer team did was just keep asking you to take a look at Facebook’s e-learning Blueprint module – But it doesn’t change your fate! After months of intensive researches, I managed to narrow down the key actions that pulls the trigger for ad rejection and account restriction.
How can I speed up my Facebook ad approval?
How can I speed up my ad review? – Facebook says that most ads are reviewed within 24 hours. In reality, some ads are approved in minutes, while some can take days. There’s no official expedite function within the Facebook ads review policy; however, there are some things you can do that may help speed things along.
Publish between 8 a.m. and 8 p.m., Monday through Friday. From our data, we see ads posted during these times often get a faster review. Be consistent, Domains and ad accounts with a long history of approved ads seem to be denied less often. Don’t bend the rules, If your ad is on the edge of breaking one of the Facebook ads rules, it’s more likely to get flagged for additional review.
You may win an appeal if it’s denied, but you’ll lose a lot of time in the process. Allow for extra time in Q4. Businesses place more ads leading up to the holidays. You can see that play out in the fourth-quarter spikes of Facebook ad revenue. With all that ad traffic to review, it’s best to give yourself some extra leeway leading up to the Q4 crunch.
How many Facebook ads can I run at once?
In addition to ad limits per Page, there are limits on how many campaigns, ad sets and ads you can create or manage per ad account. Once you reach those limits, you’ll get a notification or an error message that says you can’t create more. These limits apply to your ads, ad sets or campaigns whether they’re active (turned on) or inactive (turned off).
You can have up to 50 ads in each ad set.You can have up to 5,000 ad sets.You can have up to 5,000 campaigns.You can have up to 5,000 ads. Only 1,000 of these 5,000 ads can use dynamic creative.
Managed advertisers If you’ve been assigned a Facebook Account Manager, you can create and manage more ads.
You can have up to 50 ads in each ad set.You can have up to 10,000 ad sets.You can have up to 10,000 campaigns.You can have up to 50,000 ads. Only 1,000 of these 50,000 ads can use dynamic creative.
If you reach your limit When you reach your ad, ad set or campaign limit, you have to delete some. When you delete these assets, we automatically archive them for you. Once these assets are archived, you can’t edit, duplicate or undelete them. You can have up to 100,000 archived ads or ad campaigns. Learn how to delete ads, ad sets or campaigns,
How long is a good review?
The Best Length for a Book Review – A book critic has the tricky job of being descriptive yet concise, writing a complete and effective review but also writing something that interests and engages readers. Because a book review has to include a summary of the book, what it’s about, and a discussion on whether or not it achieved what it set out to, a decent length for a book review is around 1,000 words.
The topic or genre you want to cover.Who you are publishing for, and who your target audience is.The elements that constitute a well-written book, not only grammatically but also conceptually.
Once you’ve done the necessary research and decided the route you want to take, you can begin writing book reviews using these steps, These include what tone a critic should take and how to consider space limitations. Reedsy provides 17 great book reviews as a springboard for aspiring critics.
How long does it take for a review to be taken down?
The review process can take a few business days, so be patient. If Google finds that the review violates their policies, the review will be deleted within three days. If you don’t have any luck on the first attempt, you can escalate the issue and contact Google My Business directly.
When a listing has more reviews is that good or bad?
Comparing listings with good and bad reviews – When shopping for products on Amazon, reviews make all the difference between what you purchase and what you skip over. As a customer, you’re not only looking for a highly rated product, you’re also noting the number of reviews a product has.
- You may not completely trust a product that has only 10 reviews, while a competing listing with 100 reviews may look more compelling.
- Let’s compare a few products to see the power that the quantity of reviews has on product listings.
- Adjustable Trailer Hitch Mount In this example, I’m comparing options for adjustable trailer hitch mounts.
For a product like this, I want to be sure what I’m buying is 100% safe and reliable. Since I can’t inspect the hitch mounts in person before I buy one, I’m relying on reviews from previous customers to steer me in the right direction. For simplicity’s sake, let’s call these hitch mounts by the first words in their product names, CURT and HITOWFGM — shortened to HITO. HITO : After reading through both listings, I can see that these trailer hitches are practically identical, and both have the specs I’m looking for—they fit a 2″ receiver, they’re rated for similar weight capacities, both feature a tri-ball mount, and they generally look the same.
- My next step before deciding between the two is to take a look at the reviews.
- While HITO has a slightly higher rating, CURT has a higher review count, meaning more people have tested the mount and found it satisfactory.
- Based on the review counts alone, I personally would choose CURT — even though it’s slightly more expensive.
The higher review count gives me greater assurance that my trailer won’t fall off while I’m towing it down the highway. Obviously, it doesn’t matter what I think about a product’s performance—I have to look at the data to see how each of these products actually performs. HITO: Based on this data, we can clearly see that the CURT mount sells roughly six times more product per month, even though it is priced higher than the HITO mount. Of course, this is based on each product’s current rank only, and not their historical average monthly sales ranks.
- We now want to know whether CURT has sold better than HITO over time, or if it’s a recent change.
- The best way to figure out if either of these products sell consistently at those sales ranks is to use a tool like Keepa,
- Eepa shows historical sales rank, price, and even review data.
- Update: The Extension will now display a Historical Trend data chart on a product detail page above the images.
Sellers can view historical data points such as Buy Box price, historical sales rank, New lowest price, BSR, Amazon’s price, and more. Another way to view a product’s historical data is to use a tool like Keepa, Keepa shows historical sales rank, price, and even review data. CURT: For the CURT mount, if we look at the green line in the graph, we can see that its sales rank has been fairly consistent for the past 3 months in the Automotive category. In general, the graph bounces around between 25,000 and 75,000. The only times we see large spikes in sales rank number is when Amazon is out of stock of the product (the orange indicates that Amazon itself sells the product, and has stock). Keepa also shows us the product’s average price and average sales rank. In this case, the average 90-day sales rank for the CURT mount is 30,807. This equates to roughly 120 sales a month according to the free Jungle Scout Sales Estimator, HITO: Looking at the Keepa graph for HITO, we can see that its sales rank has also been pretty consistent over the past 3 months, and upon first glance appears to be performing better than CURT. However, that’s in fact not the case; we need to pay attention to the rank numbers on the right-hand y-axis (inside the red box) to get the full picture. If we look at the 90-day average sales rank for HITO, it is 155,544. This equates to only 30 sales per month. As you can see, price is not the only deciding factor when purchasing products on Amazon. The review count has a massive impact on the conversion rate of your listing.
- This is why it’s so important to do everything you can to get as many reviews as possible.
- We’ll show you how to do that shortly.
- For now, let’s check out another example of how the quantity of product reviews affect sales.
- Car Wash Spray Gun For this example, we’ll compare two different car wash foam guns.
This is another case in which we need to pay close attention to reviews before making a purchase, because the function and quality of the product is very important—our cars’ paint is on the line, after all. Adam’s Spray Gun: Twinkle Star Spray Gun : Both of these listings look good in terms of images and listing information, and both products seem to function in the same way. Let’s say we’re unfamiliar with either of these brands; in that case, we want to look at two things: the number of reviews and the overall star rating for each.
- With just a quick glance at the overall review count and rating, Adam’s Foam Gun seems to be the better choice even though it is priced higher.
- If we’re looking for a more budget friendly foam gun, it seems like the Twinkle Star Foam Gun is still a good option.
- As in the previous example, let’s look at what the data tells us.
Adam’s: Twinkle Star: In viewing the Jungle Scout Extension data, we can see that Adam’s Foam Gun is the clear winner of the two. It has hundreds more reviews, a higher rating, and a stronger ranking. I’m curious to see if the Twinkle Star Foam Gun’s lower rating has impacted sales over time. Let’s take a look at the Keepa charts to find out. Adam’s: The Keepa chart for Adam’s Foam Gun shows that its sales rank has stayed very consistent throughout the past year (except when it went out of stock) and its review count (bottom graph) has been steadily increasing, indicating that customers are very pleased with this product. Twinkle Star: As we look at the Keepa charts for the Twinkle Star Foam Gun, we can tell a lot about the history of the product. We can see that on July 12, this product had a 4.4 rating and a sales rank of 5,556. But if you look closely at the sales rank line, you can see it begins to dip around that time. On September 14, the Twinkle Star Foam Gun’s overall review rating dipped to 3.6; its sales rank had jumped to 34,734. As the review rating went down, sales began to decrease. Still with me? Let’s try a slightly different example, for good measure. Baby Milestone Blanket Now, instead of comparing two similar products with different review counts, we’ll focus on one product’s steady increase in sales as its review count ticked up. This baby milestone blanket occupies a highly competitive niche, so reviews play a big role in which products sell and which ones don’t. For this example, we are also going to look at the Keepa chart to check sales rank, but we’ll pay attention to the review count graph as well. The top graph shows the sales rank and price history, while the bottom graph shows the review history. You’ll notice that as this product’s review count increased, the sales rank improved dramatically. In this image, you can see that at a sales rank of 361,397 in early October, the listing had only one review. As the review count went up, so did the sales rank. Once this product got over the 10-review mark, its sales really began to rise. Keep in mind that many other factors influence sales, such as price, product quality, and even how aggressively the seller utilizes sponsored ads, But this graph clearly shows that the review count had a lot to do with this listing’s conversions.
What to do if Facebook ads have stopped giving results?
If you find that your ads are not generating enough impressions or clicks, the bidding section might be where you need to make some adjustments. If you find that your ad isn’t getting any impressions to your landing page, in spite of you bidding within these numbers, you might want to go a little bit higher.