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How Long Do Facebook Ads Stay In Review?

How Long Do Facebook Ads Stay In Review
Before your ads run on Facebook or Instagram, we review them against Meta Advertising Standards, This happens automatically before ads begin running, and you can see the status of your ad in the Delivery column of Meta Ads Manager. How ad review works Our ad review system relies primarily on automated technology to apply the Advertising Standards to the millions of ads that are run across our apps.

  • However, we do use human reviewers to improve and train our automated systems, and in some cases, to manually review some ads.
  • The ad review system reviews ads for violations of our Advertising Standards.
  • An ad may not be reviewed against all policies prior to delivering impressions, although all ads are subject to re-review at any time.

We continue to improve our existing enforcement system by testing and implementing new approaches to ensure a fair and effective ad review process. For example, we may consider an advertiser’s historical compliance with our Advertising Standards when deciding whether a given ad warrants further review for a specific policy. How long ad review takes Most ads are reviewed within 24 hours, although in some cases it may take longer. Keep in mind, ads may be reviewed again, including after they are live, If you want an ad to start running on a specific date or time in the future, you can schedule your ad,

Once the ad is submitted it will go through ad review but won’t begin delivering until your start date. Limitations of review Reviewing ads from millions of advertisers globally against the Advertising Standards is essential, but it is not without challenges. Our enforcement isn’t perfect, and both machines and people make mistakes.

When we launch a new policy, it can take time for the various parts of our enforcement system, both automated technology and trained global teams, to learn how to correctly and consistently enforce the new standard, but as we gather new data and feedback, our machine learning models get better and our automated enforcement improves.

  1. We improve our existing enforcement system by testing and implementing new approaches to ensure a fair and effective ad review process.
  2. For example, we may consider an advertiser’s historical compliance with our Advertising Standards or customer feedback when evaluating their ads prior to delivering impressions.

If you believe your ad, ad set, campaign or item was incorrectly rejected, you can request another review in Meta Account Quality, Learn more about what to do if your ad is rejected, If you believe an ad on Facebook, Instagram or other Meta technologies violates the Advertising Standards, you can report it.

Targeting Creative (for example, images, text, links or videos)OptimizationBilling event

Changes to your ad’s bid amount, budget or ad set schedule will not trigger review. Learn more

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Meta Advertising Standards Why some ads are approved, then disapproved

How long do FB ads stay in review?

How can I speed up my ad review? – Facebook says that most ads are reviewed within 24 hours. In reality, some ads are approved in minutes, while some can take days. There’s no official expedite function within the Facebook ads review policy; however, there are some things you can do that may help speed things along.

  • Publish between 8 a.m.
  • And 8 p.m.
  • Monday through Friday.
  • From our data, we see ads posted during these times often get a faster review.
  • Be consistent,
  • Domains and ad accounts with a long history of approved ads seem to be denied less often.
  • Don’t bend the rules,
  • If your ad is on the edge of breaking one of the Facebook ads rules, it’s more likely to get flagged for additional review.

You may win an appeal if it’s denied, but you’ll lose a lot of time in the process. Allow for extra time in Q4. Businesses place more ads leading up to the holidays. You can see that play out in the fourth-quarter spikes of Facebook ad revenue. With all that ad traffic to review, it’s best to give yourself some extra leeway leading up to the Q4 crunch.

Why is my FB ad still in review?

Why is your ad stuck in review? – Now that we know how the review process works, we can dive into debugging why your ad is stuck in review in the first place. There are several common reasons this happens: Your ad is actually approved, but it isn’t delivering.

This is going to sound an awful lot like the old tech support ‘did you try turning it off and on again’ trope, but the first thing you should check is the status of your ad. If your Facebook ad is in review, you should see ‘in review’ in the delivery column. What may surprise you is that your ad has been approved and is running, but it is not being served at all (i.e., 0 impressions).

If you find yourself in this situation, you can use our Facebook ad delivery article to debug those issues and get everything working properly. It’s being manually reviewed. As we learned above, Facebook’s ad review system is part automated and part manual.

If your ad has been sent off to be manually reviewed, it can take longer to get your ad approved. Facebook ad traffic is high. Every eCommerce advertiser runs campaigns through the entirety of Q4. At least, any advertiser who wants to take advantage of the highest-grossing sales season, that is. With ad traffic at its peak, that means the chances of your ad getting stalled in the review process increase as well.

This goes double for any ads that need a manual review, too. You can prevent this by scheduling your ads at least two weeks in advance, especially for Black Friday weekend, You have a high number of previously disapproved ads. If you’re constantly running afoul of Facebook’s ad policies, this will increase the chance that your ads need to be manually reviewed and, thus, be delayed.

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How do I get a Facebook ad out of review?

Troubleshooting a Facebook Ad Stuck In Review – Turn Off And On the Adset Sometimes fixing the problem is as simple as turning it off and on again. In this case, you want to go into Facebook Ad Manager, select all the ads in your adset, and click pause. Afterwards, click them again and click resume. Duplicate Your Ads For this option you want to create a copy of your ad(s) and publish the copies. You may notice some of your ads being approved while others remain stuck in pending review.

What to do if Facebook ad is still in review after 24 hours?

2. Make Small Edit To Your Ad – Aside from sensitive keywords, sometimes your creative may trigger certain glitches which put your ad in review for up to a week. I once uploaded a short 5-second video (like a,GIF), and the ad just stick in review forever.

Right after uploading a longer version of the video (~10 seconds), the ad went through within minutes. If you have experienced the same, consider making small edits on your ad text, image or video, and it may resolve the “in review” status shortly. After you wait 48 hours but yet to receive approval, you may reach out to Meta Business Support which you usually appeal for rejected ad or incorrectly disabled accounts.

The system automation gives you a chance to request approval. As long as it has been 48 hours, you should get instant approval provided that your ads are totally compliant. If your Facebook Ad Account has been flagged for any violations of Facebook Ad Policies, your ads may take longer to be reviewed. How Long Do Facebook Ads Stay In Review Ensure your Facebook Ad Account is in good standing helps to safeguard your scaling campaigns without the worry of interruption or “incorrectly disabled” by any manual reviewers. Are you constantly getting ad rejections or facing ad account restrictions on Facebook Ads? You wish it’s a mistake, but after appealing, what the reviewer team did was just keep asking you to take a look at Facebook’s e-learning Blueprint module – But it doesn’t change your fate! After months of intensive researches, I managed to narrow down the key actions that pulls the trigger for ad rejection and account restriction.

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Why is my ad pending for so long?

My ads have been in review forever! – Unfortunately, Facebook doesn’t publicly clarify how exactly the approval process works behind the scenes. But based on what we know it’s likely a mix of algorithmic and manual analysis. When you create ads on Facebook, they’ll be subject to a review process to see if they comply with Advertising Policies or not.

Facebook will check the ad’s images, texts, audience and positioning, and even the content of your ad’s landing page, You can check the current status of your ad in the “Delivery” column in Ads Manager. The ad review process begins as soon as you finish creating your ad and submit it for publishing,

Typically, most ads are reviewed within 24 hours, although in some cases it may take longer. Such examples could be busy periods, such as Black Friday or Christmas, Therefore, it is better to prepare your ads in advance, set your campaign launch on a future date and have your ad approved in the meantime.

How delayed is Facebook ads reporting?

Understanding Aggregated Event Measurement – One of the changes that Facebook implemented in response to iOS 14+ relates to how to handle events performed by users who have opted out of tracking. Aggregated Event Measurement allows Facebook to receive such a user’s highest-ranking event during the attribution window An attribution window is the number of days between when a person viewed or clicked your Facebook ad and subsequently took an action.

How long is Facebook ads grace period?

In Grace Period 1. You asked Facebook to deactivate the ad account, in which case Facebook puts the account on hold and gives a 30-day grace period before the account deletion (in case the user changes their mind). This is how ad accounts can be deactivated.

What does it mean when Facebook says I can t advertise for 30 days?

Facebook account has been restricted from advertising for security reasons – This one is one of the more serious restrictions to keep a lookout for. Facebook typically throws this ban down when they feel that there has been ‘suspicious activity’ in your account.

How long does it take for a Facebook account to be reviewed?

Up to 24 hours but usually faster.

How long does it take for Facebook to Optimise ads?

Avoid having too many ad sets – High ad set volume is another leading contributor to ad sets not exiting the learning phase. When an advertiser runs too many ad sets at once, each ad set delivers less often. This means that fewer ad sets exit the learning phase and more budget is spent before the delivery system has fully optimised performance.