Mix 96.7 FM has been Northeastern Nevada’s #1 station since its launch in 2002. The Contemporary Hits format pulls in listeners in the youngest demographics and over the last 18 years they have grown up with the station, dominating A12+, A18-49 and A25-54.
Audience Description and Size: Reaches 35% of AQH persons in A25-54 in Elko and Spring Creek listening area.
Personalities: Sandy Beeler in Morning Drive and Bryan Simmons in Middays.
Station Characteristics: Class C 100,000 watt equivalent signal strength
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