Leadership & History
Ruby Radio started in 2002 in Elko, NV with only a construction permit. From that, we built Mix 96.7, the #1 station in the market since. Ruby Radio owns and operates 6 FM radio stations covering the Northeastern Corner of Nevada and two websites, the largest media group in the region.
Key Dates in Ruby Radio’s History
| KHIX Mix 96.7 on air: | June 27, 2002 |
| 1st Health & Fitness Fair held: | March 15, 2003 |
| KZBi News Talk on air: | December 5, 2005 |
| KBGZ BIG Country on air: | November 18, 2007 |
| RubyWantAds.com launched: | August 1, 2010 |
| Z107.7 FM and HD2 on air: | April 11, 2011 |
| 101.1 Coyote Rock returned to Elko: | Memorial Day 2012 |
| 100.5 TRUE Country Classics on air: | March 22, 2014 |
| 1st Women’s Expo held: | August 8, 2015 |
| 1st Opportunity Fair held: | November 15, 2018 |
| ElkoNewsOnline.com launched: | May 1, 2020 |
| TalkRadio 107.7 FM on air: | August 1, 2020 |
| 94.5 KOOL FM Classic Hits on air: | September 8, 2020 |
| Health & Fitness Directory launched: | February 1, 2021 |
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