About Us

Leadership & History

Ruby Radio started in 2002 in Elko, NV with only a construction permit. From that, we built Mix 96.7, the #1 station in the market since. Ruby Radio owns and operates 6 FM radio stations covering the Northeastern Corner of Nevada and two websites, the largest media group in the region.

Key Dates in Ruby Radio’s History

KHIX Mix 96.7 on air:June 27, 2002
1st Health & Fitness Fair held:March 15, 2003
KZBi News Talk on air:December 5, 2005
KBGZ BIG Country on air:     November 18, 2007
RubyWantAds.com launched:August 1, 2010
Z107.7 FM and HD2 on air:  April 11, 2011
101.1 Coyote Rock returned to Elko:Memorial Day 2012
100.5 TRUE Country Classics on air:March 22, 2014
1st Women’s Expo held:August 8, 2015
1st Opportunity Fair held:November 15, 2018
ElkoNewsOnline.com launched:May 1, 2020
TalkRadio 107.7 FM on air:August 1, 2020
94.5 KOOL FM Classic Hits on air:September 8, 2020
Health & Fitness Directory launched:February 1, 2021

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